Fostering Responsible Generative Artificial Intelligence in Tourism
摘要截稿:
全文截稿: 2024-10-30
影响因子: 7.432
期刊难度:
CCF分类: 无
Overview
Generative AI (GAI) is an artificial intelligence sub-type that is able to generate original content, including images, text, audio, and code, by learning from (large) data. It, therefore, stands as a ground-breaking technology capable of identifying data patterns and using those patterns to generate new content in response to specific content inputs (e.g., users’ questions). Remarkably, its output mirrors the quality that is typically associated with human experts, yet it is accomplished in a fraction of the time and at a significantly reduced cost, coupled with augmented creativity, thus potentially revolutionizing the creation, consumption, and delivery of tourism services. Specifically, GAI may be leveraged to personalize tourism offerings or their (e.g., marketing) content, among others, in turn boosting their competitiveness, effectiveness, or performance. For example, while Expedia is using GAI to generate personalized travel itineraries for its customers, KLM Royal Dutch Airlines is using GAI to personalize its marketing campaigns.